Personal brands aren’t so different from corporate brands—both encompass all that people think of and feel when they hear your name. As with a company brand, you want people to think of positive aspects such as honesty, integrity, readiness and even comfort.

Personal branding speakers hired from a reputable agency may be available in-person or to speak virtually. Top speakers such as Erin King, Michelle Poler and Richard Janes bring both authority and excitement to any company event. They can also enhance your corporate image while augmenting any professional development programs you already have in place. Let’s consider some of the benefits of hiring a personal branding keynote speaker:

Your employees will better represent your corporate brand.

With the rise of social media, we’ve made aspects of our lives public in ways unknown to decades past. Even our personal social media accounts often list our places of employment or profession, and as such our personal image or brand affects that of our company. And with any post just a screenshot away from being made public, strict privacy settings provide no solution.

Unfortunately, when online, people can easily come across as complainers rather than problem solvers. Even when intended jokingly, stray posts and comments can build a brand of someone people would choose not to do business with. Personal branding speakers guide audiences to understand their brands more holistically, and to better present themselves for success. In doing so, audiences learn to better see themselves as others may see them both online and off. The end result is that in hiring a speaker, you assist your employees and coworkers in building a positive reputation to better represent themselves.

Personal branding techniques work in corporate branding, too.

Personal and corporate branding lack much distinction today. In fact, they are utterly intertwined in the digital era of hybrid work and social media. Our private and professional lives don’t flip on and off like a switch. As such, people learning to develop their personal image will find themselves applying those lessons in the workplace too.

As an example, sales representatives can apply the lessons learned in reputation building to their next sales call. And with tips to build a strong personal brand, their solid reputation may very well precede them. After all, few things are as persuasive as a great reputation for honesty, timeliness and problem-solving. From marketing to customer service, the best branding and motivational speakers help your staff to build their best corporate reputation.

Personal branding speakers help employees succeed in their careers.

The best branding speakers frequently built their careers as entrepreneurs, salespeople and entertainers. That is, they know what it’s like to have virtually no distinction between their company and personal brand. One builds upon the other toward greatness. As public figures, they provide powerful, memorable, often funny and always engaging lessons on developing your best brand. In fact, beyond having strong reputations, they actually know what it’s like to see their names trend online.

And wouldn’t you like to be trending in your profession?

Having a solid reputation at the office improves job satisfaction as well as overall happiness and performance. Often, individual employees may mean well, but they simply lack the tools to improve their reputations and standing in the workplace. Personal branding speakers provide the tools, tips and strategies to build success.

You can improve team and cross-team communications.

Personal brand development also assists in overall team cohesion and corporate culture. That is because much of personal branding boils down to how we communicate with others. We are not simply projecting an image. Rather, we interact with others either face-to-face or through email, through messaging systems such as Slack or project management systems like Asana. Workplace from Meta/Facebook, our videoconferencing account profiles and other professional platforms each present opportunities to develop our brand. But the main feature in that development is in how we communicate when using them.

Communication is a minefield. We know to listen, yet being too quiet can come across as disinterested or aloof. Neither of those attributes contribute to a positive personal brand. Personal branding speakers help your staff learn the skills needed to develop a positive brand not only in presentation, but in interaction. It’s no surprise that many personal branding speakers have solid, real-world experience in communication architecture and strategic development.

How do I find the best branding speaker for hire?

Understanding how to hire a speaker for your event requires that you define the needs of your event, the message and its audience. That’s always been the case, but logistics such as making connections, booking and even travel arrangements can be equally tricky. Thankfully, the best booking agencies for speaker talent make the process simple.

Backed by a reputation of personal development, leadership growth and connection building, Success offers customized booking services through the Success Speakers Bureau. Not only do we provide access to top keynote speaker talent, but we provide the logistical support for both on-premise and virtual addresses.

Find the best personal branding, celebrity, real estate, personal finance, or sports and adventure motivational speaker for your event. Browse our available speakers now!