Transformation is the common thread that runs throughout Suzy’s life and her companies. Whether transforming literal shit into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry, from toxicity to aromatherapeutic magic with supernatural, or people’s lives with her growing personal brand, Suzy is a revolutionary explorer of infinite potential in the playground of life, who loves to inspire others and bring them along for the ride.
Suzy experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.
Suzy has been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner.